With an overall satisfaction score of 93/100 and a 1% increase in quality, Split enters the second half of 2026 on strong foundations. During the first six months of the year, guests left 43,918 reviews, with the number of reviews increasing compared to the same period last year. The review response rate rose to 32%, showing that Split’s tourism stakeholders are increasingly engaging with guests and paying attention to their feedback.
Guest feedback particularly highlights two areas: service, rated at 90/100 with a 2% increase, and food quality, rated at 88/100 with a 3% increase. These are also among the elements most frequently mentioned in guest comments, and their simultaneous growth shows that visitors notice and appreciate the everyday efforts of those who welcome them.
Accommodation: Quality Growth Across All Categories
All accommodation segments recorded quality growth during the first six months of the year, confirming that high standards are being maintained across the entire offer. Hotels achieved a score of 90/100 with a 1% increase, hostels recorded 88/100 with a 2% increase, while private accommodation reached 93/100 with a 1% increase.
Restaurants: Consistently High Quality
With a score of 94/100 and a 2% increase in guest satisfaction, restaurants once again confirmed their high level of quality. The number of reviews increased by 24%, reaching a total of 16,075, making restaurants by far the most actively reviewed segment in the destination. Split’s gastronomic scene consistently achieves high ratings, with guests confirming this through an ever-growing number of reviews.
Tourist Agencies, Attractions and Beaches
Tourist agencies achieved an exceptional score of 98/100, with a 1% increase. A response rate of 63%, up by 16%, confirms that agencies actively monitor guest feedback and build stronger relationships with their guests. Attractions recorded a score of 94/100, beaches 89/100 and public infrastructure 86/100, segments that together shape the overall destination experience.
Online reputation measurement is carried out through the IQM Destination Split project, implemented by the Split Tourist Board in cooperation with Feel IQM, with the aim of systematically monitoring guest satisfaction and continuously improving the quality of the destination’s tourism offer.
