WHAT IS IQM DESTINATION PROJECT?
Welcome packages when entering the project
Networking subjects in the destination
Support in business and education
Additional points in the bidding
ŠTO JE IQM DESTINATION PROJEKT?
IQM Destination označava Integrirani sustav upravljanja kvalitetom destinacije. Ciljevi projekta su povećati kvalitetu usluge u brojnim segmentima turističke ponude, osigurati obrazovanje prilagođeno potrebama turističkih djelatnika te osnažiti cjelokupni brend destinacije…
Provodimo pristup u 360 stupnjeva temeljen na podacima, koji uključuje cijelu destinaciju: stanovnike, turističke profesionalce (dionike) i goste. Ovaj integrirani model omogućuje nam razumijevanje percepcija, mjerenje utjecaja i usklađivanje strategija na svim razinama destinacije.
Naš rad usmjeren je na sljedeće međusobno povezane komponente:
Welcome packages when entering the project
Networking subjects in the destination
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Support in business and education
Additional points in the bidding
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IQM DESTINATION FROM 2018 TO PRESENT
- Over 3,500 stakeholders involved in the project
- Online quality measured for more than 6,000 stakeholders
- Over 3,000 quality certificates awarded
- Over 700 field visits (audits) conducted
- More than 500 participants involved in IQM Pass
- Over 400 individual and group trainings held
- More than 600 marketing analyses conducted
- We have operated in over 45 destinations
- We have created more than 200 quality standards
IQM STANDARDS
Hotels
Hotels included in the project have a natural scent inspired by local plants. The hotel restaurant contains at least 25% Croatian products and at least 10% of local products, also offers at least three vegetarian dishes and two gluten-free dishes.
Campsites
Camps included in the IQM Destination project contain at least 25% of the program inspired by the destination story, and in the decoration of the camp they use local herbs.
Private accommodation
Private accommodation facilities included in the IQM Destination project are obliged to meet the requirements of a comfortable stay for guests, such as comfortable beds, high level of cleanliness, air-conditioned rooms, and pleasant smells.
Restaurants
Restaurants included in the project offer a rich selection of local specialties, at least ten Croatian wines, more than 25% local groceries and beverages. There is also a selection of special dietary forms such as vegetarian dishes, gluten-free and non-glucose dishes.
Tourist agencies
Tourist agencies included in the project are the most important partners in the destination. An important criterion is to have an offer of subjects that are included in the IQM Destination project.
Wellness
The wellness center and cosmetic salon included in the IQM Destination project offers at least five services that use local products. Staff is educated and educate clients about the healing properties of local herbs or local products they use.
Shops
Shops included in the IQM Destination project offer at least 25% of Croatian products and contain a health food corner.
Souvenir shops
Aim of the project is the cooperation of local producers and souvenir shops. It is of great importance that the souvenir offer contains at least 25% of local products.
Family farms
Choice of vegetarian dishes, meals without gluten and lactose- free meal. Choice of at least two types of bread
Attractions
At least 50% of the program has a destination theme. Design, music, scents according to the destination.
About us
The authors of the project are Mrs. Šimičić Đurđica and Mrs. Anamarija Cicarelli, with the support of an external associate mr. sci. Pero Matić. Many years of their experience in tourism and management have led to the IQM destination project.
Destinacije u kojima radimo
Vodice
Grad Vodice smješten je na jadranskoj obali, u prostranoj uvali nedaleko od Šibenika. Danas broji oko 10.000 stanovnika. Vodice su poznato turističko središte s više
Karlovac
Karlovac se nalazi u samom središtu Hrvatske, na njezinom najužem dijelu. Kroz grad protječu čak četiri rijeke, a brojne gradske atrakcije posvećene su upravo njima.
Imota
Destinacija Imota obuhvaća grad Imotski i okolna sela. Imotski je staro naselje smješteno podno srednjovjekovne tvrđave, bogato kulturnom baštinom. U njegovoj blizini nalaze se svjetski
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