IQM Destination franchise

The IQM Destination franchise offers individuals and organizations the chance to become part of a proven model for sustainable tourism development. Through our franchise, you gain access to methodology, tools, and support that enable you to lead integrated quality management projects in your own destination or region.

IQM Zadar

Our approach includes:

Why choose the IQM Destination franchise?

As a franchisee, you receive more than just a license – you gain a partner with over 30 years of experience in tourism, a team connected with UNWTO, WTTC, and expert groups in sustainable tourism development. Our model is already successfully implemented in dozens of destinations across Croatia and Montenegro.

Through the franchise, your clients and destinations receive tools for:

Who is this franchise for?

Ideal candidates for the IQM Destination franchise are individuals and teams who:

Do you recognize the potential of a destination?

If you see value in local customs, cuisine, stories, and people – but feel they are not getting the recognition they deserve – the IQM Destination franchise is the tool that can help you showcase them in the right way and develop tourism that benefits everyone.

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