Lika Destination includes continental and coastal areas of three counties: Lika-Senj, Karlovac and Zadar county. The aim of the Lika Destination Cluster is to brand this area as a destination for protected zones and gastronomic destinations.

The specificity of this area is in a unique combination of mainland and sea. Almost 60% of the area is protected with Law on Protection of Nature. The Lika Destination offers a wide range of natural beauties such as the most famous national park in Europe, NP Plitvice lakes, with its cultural, historical and gastronomic features.

There is also a large number of adrenaline programs. In the area of cultural heritage, the most important is the birthplace of Nikola Tesla, Smiljan. Lika is also being promoted as a gastronomic destination because there are still numerous family farms in Lika, which are bred for the cattle and the culture of this region.