About us

Project author: Šimičić Đurđica, Master of Economics

She is the owner of the company Feel IQM.
In the period from 2006 to 2016, while she was the director of the Tourist Board of Mali Lošinj, she started branding it as the island of vitality. In 2010 she received a personal reward for the best employee of the Croatian Tourist Board. From 2016 to 2019 she was employed as a brand manager at Jadranka hotels in Mali Lošinj.

She presented the Lošinj concept of destination management at the congresses: in 2015 – she presented Lošinj to the UNWTO Congress as one of the best examples from the practice of destination management. In 2014 she presented the destination management at the European Interparliamentary Conference “Sustainable Tourism Challenges”. At the Congress in 2012 – the World Congress of Cultural Tourism in Dubrovnik she presented the concept of cultural tourism on Lošinj.

At the London Apoxyomenos show, she presented the Apoxyomenos concept of the island of vitality at the British Museum. She has been leading the ETIS project, which has become part of the European Commission for the implementation and measurement of sustainability indicators at the destination. Since 2016 she is certified Health professional. The certificate is obtained by Medical Tourism Association, USA.

She is communicative and encourages partnership and synergy. She accepts and encourages new ideas, she is proactive and always stimulates the ideas to be tested in practice with the control of results. She is responsible towards goals and tasks and very collegial. She is experienced in project management, making decisions, working on projects of local and national importance. She is also experienced in working with non-profit organizations and associations as well as with economic entities. She gained her organizing skills in managerial positions as director of tourist agencies, director of Mali Lošinj Tourist Board, Director of Product Development Department, brand manager at Losinj Hotels & Villas and a number of other socially responsible functions.

Project author: Anamarija Cicarelli, BSc. tourism

She comes from a family who has been renting rooms, managing guesthouses and later on apartments and since the 1960s and her family is considered one of the pioneers of tourism on the Central Dalmatian islands.

Since early childhood she has been involved in family affairs. He is the author of four professional books on tourism – family accommodation.

At the same time she is the owner of Interligo company. Within the company there is a “Counseling for the owners of private accommodations”. The company Interligo is also the publisher of the magazine “APARTMAN PLUS” specialized for the owners of the private accommodations, holiday homes and other types of family accommodations.

Director of the TB of the City of Krk: Nataša Jurina, BSc.oec.

She graduated in 1995 from the Faculty of Hotel Management in Opatija, and in 2016 she graduated from the same faculty with a specialist specialization in Destination Management.

She started her business career in 1995 in commercial jobs at Alarm Automation in Rijeka.

In the period 2000-2006. she worked at the Aurea international travel agency on the island of Krk.

Since 2006, she has been working as the director of the Tourist Board of the City of Krk, and actively and in practice implements destination management.

MA. Pero Matić - a consultant in the hotel segment of the IQM Destination project

He graduated from the Faculty of Tourism and Foreign Trade in Dubrovnik, at the University of Split.

He began his career as a marketing director at Nova banka, then as finance and controlling director responsible for the finance sector at the Bonavia Hotel in Rijeka. Director of Control and Planning, in the Planning and Analysis Sector in the Adriatic Luxury Hotels in Dubrovnik and until 2005, Director of Finance and Control, responsible for the finance sector at Hotel Excelsior in Dubrovnik.

2005 – 2017 President of the Management Board, responsible for the total business of Hotel Plat and in 2018 the President of the Management board of the Jadran Hotel in Crikvenica.
Occasional lecturer at Libertas University and lecturer at American College of Management and Technology.

For one mandate, he is the Chairman of the Operating committee of Association of Employers in Croatian Hospitality. He is currently employed as a consultant, specialized in financial counseling at Dokumentalist company.

Adriana Mikulić

She attended the Tourism and Hospitality School in Split (HTT) and subsequently enrolled in the study of Entrepreneurship Economics in Zagreb and earned the title of Professional Bachelor of Economics.

She grew up in a family that owns Adriatic Mikulic facilities (hotel, campsite, restaurants, diving center).

She has worked in all positions, from reception to marketing, accounting, kitchen organizing and designing menus for restaurants, and as a dive manager. She is well versed in all segments of tourism and hospitality.