Recommendations
Read everything that the tourist borads around Croatia said about IQM Destination
Odete Šapac
Tourist Board Director of the City of Rovinj-Rovigno
Rovinj, as a long-standing leader in Croatian tourism, continues to progress consistently and systematically, keeping pace with global trends through a foundation of responsible and sustainable tourism.**
We highly value the initiative of the Tourist Board of the City of Rovinj-Rovigno, together with the expert team from Feel IQM d.o.o., in launching the system for quality management and control of tourism development in the destination – IQM Destination ROVINJ.
Through this system, we are able to measure indicators of sustainable development, service and product quality, systematically monitor development results, and influence both the opportunities and challenges in tourism development.
Anita Franin Pečarica
Director of the Tourist Board of the City of Vodice
The innovative and reliable IQM Destination team has introduced integrated quality management into the destination in a measurable way. Their tailored approach to each individual stakeholder encourages the creation of new ideas and destination products based on the local offering. Through networking and collaboration with individual stakeholders, they further enhance the overall destination offer.
Every segment of the offer, as well as the stakeholders themselves, is measurable, which has enabled us to begin the challenge of tracking IQM Destination sustainable development indicators.
Our shared goal is to achieve satisfaction among service providers and guests – the end users – and to foster a positive attitude among the local population towards tourism development based on sustainability principles.
Local matters.
Dino Karađole
It is our pleasure to give a recommendation for Feel IQM and their team. Working with a successful and inspiring team that promotes excellence and contributes to the efficiency and quality not only of our own operations, but also of all stakeholders involved in the IQM Destination ŠIBENIK project, is a true privilege.
Relying on a team that shares knowledge with both enthusiasm and expertise is a genuine incentive for growth and development.
Dalibor Cvitković
We are pleased to have joined the IQM Destination Lošinj project, which stands out with its high-quality and diverse tourism offer, aiming to build recognition, raise quality standards, and connect the best stakeholders through the so-called “Club of Excellence.”
By participating in such a project, quality standards are established across all segments, stakeholders are connected, and the position of Lošinj as a sustainable tourist destination is further strengthened.
Alijana Vukšić
We are pleased to have started a collaboration with the professional IQM Destination team, gaining a tool for effective destination management. Based on guest feedback collected from over 75,000 reviews and a total destination quality rating of up to 90/100, we initiated integrated quality management and, together with destination stakeholders, are strategically developing Split as a destination while ensuring quality in every tourism segment.
Marina Burić
Establishing a destination management system was an extremely challenging and demanding task for us in the tourist boards, and the key tools and knowledge were provided through the IQM Destination project. By developing ourselves and all partners in the destination, connecting stakeholders, and networking the city’s offerings, we believe we’ve laid strong foundations for the responsible development of Karlovac as a tourist destination. There is still much work ahead of us, but the important thing is that we share a common goal.
Ivana Matušan
Through our work on the IQM Destination project, the Tourist Board of the City of Rab has received valuable insights into the attitudes of local residents toward tourism on the island, as well as guest feedback. With this kind of information, it is possible to manage the destination much more effectively and fulfill the expectations placed on us as part of the system.
Tourist Boards of Pelješac
Through the IQM Destination Pelješac project, we promote and highlight the destination’s highest-quality offerings, connect the public and private sectors, conduct quality measurements, organize education and panel discussions, and encourage responsible and sustainable tourism. The four tourist boards of Pelješac have gained additional value – three joint festivals have been launched: the Festival of Captains, Flavors, and Salt, each lasting a month. More than 50 restaurants and wineries, along with numerous associations and institutions, are involved in each festival. For two years now, Pelješac has been jointly developing outdoor activities and positioning itself as a green, sustainable destination that erases administrative borders and, with the professional support of the IQM Destination team, unites the entire peninsula.
Marcel Medak, univ. spec. oec.
Petar Hrg
Having excellent partners like the IQM Destination team, with such experience and motivation for progress that spreads across the entire destination – that is a privilege. Together, we can truly achieve a lot. The IQM Pass welcome card has proven to be extremely positive – it connects destination stakeholders and enables guests to enjoy a richer stay through discounts and gifts in Gorski Kotar.
Marina Šćiran Rizner
Repositioning a destination is a process that must involve all stakeholders. We are glad that we began our collaboration with the IQM Destination team at a key moment, because through integrated destination management we have provided stakeholders with concrete tools for a new approach to strategic communication, education, and, based on analysis, new marketing tools. Every project segment includes measurable indicators that give us high-quality guidelines for planning, implementation, and long-term destination development.
Valentina Medić Vitković
Marina Sekulić
We joined the integrated destination management project because we recognized it as the right path to achieving our goal – to support tourism stakeholders by improving the quality of their services and products, and thereby the destination itself. Results are already visible after two years of systematic work – a very high rating of destination quality, improvement in the operations of individual stakeholders, and greater awareness of the overall tourism offer through networking and joint promotion. We are pleased that some stakeholders have adopted standardized business practices, respect and adapt to the prescribed quality standards, and thus become examples of good practice both within and beyond the destination.
Petra Bartulović
Luka Kolovrat
Director of the Tourist Board of Imota
Developing products such as Camino Croatia and the Biokovo – Imotska Lakes Geopark, a candidate for the UNESCO list, was a challenge during which we received valuable advice on implementation from the IQM Destination team. The most demanding part is putting ideas into practice, and IQM Destination offers excellent, concrete, and persistent solutions for that phase. The ability to measure results gives this project exceptional relevance.
Katarina Šarkić
The service provided by Feel IQM offered an excellent experience, knowledge, education, and guidance in a very professional manner, even to a small tourist destination like Nijemci, which greatly supported the day-to-day work of our tourist board. The educational materials tailored to private renters were particularly useful. The IQM Destination team is always available for additional questions, and communication with them through various channels is very easy. Their approach is extremely kind, friendly, and relaxed.
