IQM Destination franchise
The IQM Destination franchise offers individuals and organizations the chance to become part of a proven model for sustainable tourism development. Through our franchise, you gain access to methodology, tools, and support that enable you to lead integrated quality management projects in your own destination or region.

Our approach includes:
- Tailored destination assessment
- Strategic planning
- Continuous quality management aimed at delivering concrete results and long-term development
Why choose the IQM Destination franchise?
As a franchisee, you receive more than just a license – you gain a partner with over 30 years of experience in tourism, a team connected with UNWTO, WTTC, and expert groups in sustainable tourism development. Our model is already successfully implemented in dozens of destinations across Croatia and Montenegro.
Through the franchise, your clients and destinations receive tools for:
- Preserving the environment
- Nurturing local culture and traditions
- Increasing satisfaction among both visitors and local residents
- Simplifying tourism management for all stakeholders


Who is this franchise for?
Ideal candidates for the IQM Destination franchise are individuals and teams who:
- Have experience in tourism or related sectors
- Share our passion for sustainable tourism and destination management
- Possess excellent communication and organizational skills
- Want to grow their own business with the support of an established system
- Are eager to learn and adopt new technologies and work methods
Do you recognize the potential of a destination?


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